Exploring how context shapes the value of Indian motifs and craftsmanship, moving from everyday spaces to contemporary global luxury.
There was something interesting about seeing Karan Johar wear Manish Malhotra to the Met Gala this year.
Not because Indian references on global platforms are new. But because this specific visual language—the revered Raja Ravi Varma—has spent decades moving through Indian homes in a very different way: through prints, calendars, framed reproductions, devotional imagery, and textile references.
It has been familiar, everyday, and almost completely absorbed into the background of our lives.
And suddenly, there it was again, recontextualized as couture.
Value is Shaped by Context
It made me think about how much value is shaped entirely by context.
The exact same visual language that is often dismissed as "too traditional" or "too Indian" inside contemporary architectural spaces can immediately read as collectible, luxurious, or culturally rich the moment it enters a different platform.
As designers, I think we underestimate how deeply this bias affects the way we build spaces too.
How often do Indian materials, motifs, colours, or craft traditions get softened, diluted, or outright replaced because they're seen as less "refined" than imported western references?
A Shift in Presentation
But the issue was never the work itself.
It was always confidence in how we chose to present it.
And maybe that's the defining shift happening right now. It is not a design revival for nostalgia's sake, but rather Indian visual culture entering contemporary luxury spaces with absolute certainty—without needing to distance itself from where it came from.